Writing Effectively at The World Health Organization

Overcoming barriers to effective communication

Perceptual barriers:

The reader may make assumptions about you or the situation; perhaps you are new to the organization, or the situation is a challenging one. To get your message past these barriers, provide evidence to support your claims and enhance your credibility.

Emotional barriers:

The reader may be influenced by emotions; they may be angry to hear about a situation, or fearful that acting as you request will cause problems with others. To get your message past these barriers, provide evidence to support your claims.

Semantic barriers (related to meaning and language):

The reader and the writer may not commonly use the same technical language. To get your message past these barriers, explain technical terms when they must be used. Assume your readers are intelligent, but not experts in your area.

Cultural barriers:

The reader and writer may not share an understanding of the culture of the organization or of the country or region. To get your message past these barriers, be aware of the ways culture affects what you are writing.

There are other kinds of barriers. It is not important that you memorize the list. What is important is that you get in the habit of predicting possible barriers; you can then try to avoid them so that your message gets through.

© WHO 2011