SUMMARY

In this module, you considered the nature of effective writing from a variety of perspectives, using the writing process as a way to examine examples of effective and ineffective writing. Because your work at WHO  involves all types of written communication, it is important to bear in mind a few key assumptions about what makes writing effective.

• Assumption 1: Effective writers recognize their readers’ needs and develop strategies for overcoming barriers that can block understanding.
• Assumption 2: Effective writing is well organized around a central purpose.
• Assumption 3: Effective writing is the result of a deliberate process of planning, drafting, and revising.

Using these assumptions as the foundation of your writing will not only improve your writing skills, but will contribute to the success of WHO programmes. This success depends on your ability to communicate effectively.

© WHO 2011