Brevity

Brevity is a virtue. Its opposite, wordiness, is frequently mentioned when people describe writing that is not very ‘readable’ and does not communicate effectively.

The number of words in a sentence does not correspond to the ability of the sentence to convey meaning. In fact, the more unnecessary words there are, the greater the tendency for readers to become overwhelmed and fail to understand the message. Wordiness undermines effectiveness.

Therefore, brevity is an important focal point when you are revising. How can you say what you need to say in the most concise way possible?

Remember too, that the revision techniques we’re studying – for example, using active voice and verb-based constructions – usually result in passages with fewer words and clearer messages. If you can communicate your message briefly, it’s most likely that your document is clear, concise and focused – in short, effective!

© WHO 2011