Practice: Evaluating visual elements
Here you have a chance to look at some visual elements to determine their value in communicating information effectively. Consider the tables and graphs in the practise exercise below. Comment on their effectiveness, then click the button to see our comments.
Photographs
Photographs are invaluable when developing human interest stories. A carefully-chosen photograph with a clearly-written cutline that ties it to the report content can provide a strong human interest element, even if the document itself does not expand on the story. Photographs can help create an impression about the impact of WHO’s work better than a text-based description. You need to be judicious in your selection of photos to include to make the most of their impression on your readers. To see many examples of effective use of photos, consult the WHO website. Almost always, the home page (http://www.who.int/en/) features a photograph emphasizing the human interest in one of the featured articles.