The Reader’s Main Questions from Different Reports

The purpose provokes the reader’s main question. Let’s take a look at some examples.

1. Type of document/report: Proposal
Purpose To get approval for this project.
Primary reader


Funder, manager, decision maker
Reader’s main question


Why should I approve this project?

Another way of saying this might be:

What are the benefits of this project?
2. Type of document/report: Status report/Evaluation
Purpose To update management on the project status in Country A.
Primary reader


Manager, supervisor, TTL, other team members, perhaps government counterparts
Reader’s main question


What is the project status?

3. Type of document/report: Terms of reference
Purpose To outline the key responsibilities of the consultant.
Primary reader


Consultant, implementation team
Reader’s main question


What are the responsibilities?
4. Type of document/report: Recommendation report
Purpose To recommend steps Region X should take to help countries reduce child malnutrition.
Primary reader


Food security policy makers in Region X, government partners, private agricultural partners
Reader’s main question


Broadly speaking, what should Region X do to help countries reduce child malnutrition?
5. Type of document/report: Comments Paper
Purpose To describe the aspects of the Project Concept Note about which we have concerns.
Primary reader


Authors of the PCN, the team directly involved
Reader’s main question


What are the aspects of the PCN about which you have concerns?