Writing Effectively at The World Health Organization

Practice: Compare project goals

In many cases, the idea of a project is sound; it is something that, if completed, will improve public health in a particular part of the world, or for a particular population. It can be challenging, though, to write project goals that convince donors of the value of a project.

Each of the goals below can be improved: expressed in ways that are more specific, measurable, achievable, relevant or time-bound. How would you refine each goal statement? Once you have made a revision, or identified the information that would be needed to complete the revision, check our comments.

Here is an example:

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