Determine the Main Message

Step 1: Let’s return to the two sample reports that you have been analyzing in this module. What is the main message of each document?

Suggested Discussion Points for Strategic Engagement of [Region X] [Urban Unit] in Ruritania, 2011–2015

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Kurchani Sustainable Urban Transport Project (Asiana): Road Paving Samples for the Ancient Temple Palace Area

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1. Type of document/report:
Suggested Discussion Points for Strategic Engagement of [Region X] [Urban Unit] in Ruritania, 2011–2015
Purpose To propose areas for strategic focus in Ruritania over next 3-5 years (as requested by sector manager)
Primary reader Sector manager, new to region but experienced at the Bank and knowledgeable about Urban Development
Reader’s main question What should our strategic focus be?
Main message

2. Type of document/report:
Kurchani Sustainable Urban Transport Project (Asiana): Road Paving Samples for the Ancient Temple Palace Area
Purpose

To analyze road paving samples prepared by the contracting firm for implementing a project component

and

To recommend improvements based on this analysis.

Primary reader Project leaders for the Kurchani project, road paving contractors
Reader’s main question Do the road paving samples meet the project component’s requirements?

What do you recommend for improving them?
Main message